What is Digital Marketing and what is its importance today?

Digital Marketing is a set of strategies and actions used to promote a brand or product on the internet.

When we talk about “internet”, we mean all digital media through which it is possible to deliver informational and advertising content. According to data from the Digital Report 2020: Global Digital Overview, developed by Hootsuite and We Are Social, most people stay on the internet for almost a third of their lives, and the global average internet usage is 6 hours and 43 minutes daily.

Can you understand how expressive this is?

Now, reflect: if people spend all this time on the internet, what should be the best way to present content and sell products and services? Online, of course!

And how to do this? Through Digital Marketing!

Digital Marketing techniques are made up of several work fronts, such as SEO, Inbound Marketing, performance (sponsored links), social networks, among others. Some strategies are organic, such as SEO, and others depend on investment, as is the case with sponsored links.

Now that you understand a little more about Digital Marketing, let’s look at the importance it has for companies, what are the advantages of applying this strategy and much more. Keep reading!

How important is Digital Marketing these days?

Traditional Marketing has always been the engine that allowed companies to grow and develop. This happened through newspapers, TV advertisements, the famous “word of mouth”, among other means.

Nowadays, people are increasingly becoming part of the internet and using search engines, social networks, and other ways to decide what and where they are going to buy products and services.

What are the advantages of Digital Marketing?

The advantage of using Digital Marketing strategies is that they have a great possibility of segmentation with reduced costs and the possibility of obtaining more assertive results. People are on websites, blogs, social networks, emails, living this world daily in personal and professional relationships. Furthermore, with Digital Marketing, we are able to measure results in more detail and quickly. And this allows the investment to be better utilized and allocated to strategies that produce effective results.

Finally, one of the biggest advantages of Digital Marketing is the proximity to customers and potential customers. Through digital media, it is possible to inform the public, know their needs and even resolve doubts much more quickly.

What are the main Digital Marketing strategies?

There are several Digital Marketing strategies, but the main ones can be summarized as:

Inbound Marketing

It is used to attract and generate relationships with customers and potential customers. Creating a landing page and offering rich material that adds knowledge in exchange for the user’s email is a good Inbound strategy, since it is possible to nurture leads through marketing emails.

Content Marketing

Content Marketing aims to inform and teach users about issues related to the product or service offered. With a good content strategy, it is possible to become an authority on the internet and convert sales organically.

Social media

One of the main strategies of Digital Marketing is the use of social networks. Among the main ones, we can mention Instagram and Facebook, which are excellent tools for communicating with users while they are having a moment of leisure and entertainment.


Search Engine Optimization (SEO) is used so that the company is found in search engines – especially Google – in an organic way. And Search Engine Marketing (SEM) requires investments in Google Ads, Facebook Ads and Instagram Ads, for example, so that a company has visibility through ads.

What are the metrics of Digital Marketing?

Because it is easily measurable, Digital Marketing uses several metrics.

Some of them are:

– Conversion rate: used to calculate the proportion of people who converted in relation to the people who visited the page.

– Source of traffic: helps to analyze how many visitors arrive at the website as a result of referrals from other websites, whether they came directly to the page, whether they came from social networks, among others.

– Sessions: represents the volume of traffic received by the website, that is, how many times the page received unique visits or visits from the same person. Here they are all counted and form a final number. It is possible to extend the metric to know how many pages were accessed per session.

There are several other metrics that can be put to great use. The most interesting thing is to do in-depth research on them and check which ones make the most sense for your Digital Marketing strategy.

How to do Digital Marketing?

To do Digital Marketing, the most important thing is to carry out complete planning. The ideal is to start by creating the persona, then moving on to choosing digital media and choosing the strategies that will be applied.

Finally, it is essential to define what metrics will be observed. This way, it will be possible to evaluate the results and optimize strategies. To do all this without worries, it is important to have a Digital Marketing agency specialized in the subject so that you receive all the necessary assistance.

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